The cost for this service is £3.99 per month or £34.99 fro 12-months and you receive the:
Exclusive Match Highlights
Live Commentary & Stats
Searchable Video Archive
Complete Match Live Console
Unfortunately, "live" broadcast of matches is only audio commentary - no streaming video (although, Jack Woodward is alot of fun to listen to as he describes the action). I would love to hear from other supporters that do have an AVTV subscription and find out what they think of the service.
What is available to supporters without cost? "Villa Live" is available online (http://www.avfc.co.uk/page/VillaLive/0,,10265,00.html where you can follow a match in real-time via a "chat" format where you not only get live updates of what is transpiring on the pitch, but you can also interact with others following the feed.